What is the 70 30 rule in selling?

The outbound focus results in approximately 30% of our new customer acquisitions. This percentage underscores the importance of a proactive sales approach in generating new business.

Meanwhile, the remaining 30% of our sales time is allocated to inbound prospecting activities. This includes responding to inquiries, engaging with leads who have expressed interest, and nurturing existing relationships.

Achieving a healthy balance in outbound and inbound sales time is crucial for any business. Our company follows a strategic 70/30 rule to optimize our sales efforts.

By prioritizing inbound prospecting, we are able to capitalize on the warm leads generated by our outbound efforts and convert a higher percentage of interested prospects into paying customers.

This rule dictates that 70% of our sales time is dedicated to outbound activities, such as reaching out to potential customers, conducting cold calls, and sending personalized outreach emails.