I'm wondering if Axe and Lynx are actually the same brand. They seem to have similar products and marketing strategies, so I'm curious if they are owned by the same company or if they are completely different brands.
7 answers
charlotte_wright_coder
Tue Nov 05 2024
Axe, now known as Lynx, was first introduced in France by the multinational corporation Unilever in 1983.
Elena
Tue Nov 05 2024
Axe, upon its initial launch in Europe, underwent a rebranding process and adopted the name Lynx.
DigitalEagle
Tue Nov 05 2024
This renaming strategy was aimed at appealing to the European market and establishing a unique identity.
JejuJoy
Tue Nov 05 2024
The spray bottle of Lynx has become a staple grooming product for men across various demographics.
Bianca
Tue Nov 05 2024
Its popularity can be attributed to its widespread availability, as it is found in nearly every retail outlet in the UK.