Cryptocurrency Q&A
What is the marketing hourglass?
What is the marketing hourglass?
SakuraPetal
Mon Nov 04 2024
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7 answers
1944
I heard about this concept called the marketing hourglass, but I'm not sure what it means. Can someone explain what the marketing hourglass is and how it can be used in marketing strategies?
7 answers
DongdaemunTrendsetterStyleIconTrend
Wed Nov 06 2024
The traditional marketing funnel follows a linear path with distinct stages.
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CharmedWhisper
Wed Nov 06 2024
These stages include Awareness, where potential customers become aware of a product or service.
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BlockchainBaron
Wed Nov 06 2024
The next stage is Consideration, where customers evaluate their options and weigh the pros and cons.
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GeishaMelody
Tue Nov 05 2024
Purchase is the final stage in the traditional funnel, where customers make a decision and buy the product or service.
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QuasarStorm
Tue Nov 05 2024
Our Marketing Hourglass, however, operates on a different model.
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